5 Easy Steps To Promote Your Business For Free
5 Easy Steps To Promote Your Business For Free
Most marketing experts recommend that businesses spend anywhere from 2 to 5 percent of their gross sales on advertising. However, if you're still growing your business, you might not have the budget for large ad campaigns, or you might be focusing your capital on other areas. You too can take advantage of free ways to reach potential customers and advertise your business.
1. Be Social
If you are reading this, I am 100% sure you are already on Social Media and you already know that Social Media is all about Followers.
There are few ways to get more followers on Social Media:
o Create compelling content and a user profile for people to read.
o Add complete address on Social Media so people can check into your local business.
o Create awareness by making videos(increases website sales by 73 percent) for your products or services for Youtube.
o Follow everyone who Shares or Favorites your content.
o Get involve in conversations and group discussions on Social websites.
o Start out by posting a few times a week and progress to a few times a day.
Additionaly, you can leverage Hootsuite, Future Tweets, or Twitter Ads tools to schedule your Social Media posts in timely manner. We suggest timing your social media posts to every half hour and just BEFORE or just AFTER the hour. For example, most people are either checking their phones while going into a meeting or walking out of it.
2. Go Local
Hiring a PR Firm to market your product could be very expensive and time consuming. You don't need to spend a lot of money to create local awareness, start by doing these simple things:
o Donating your products or services to charities.
o Print out a flyer and put it up around community centres and offer free classes or seminars.
o Send professional articles to your local publications.
o Hold a contest, which does not necessarily have to be related to your product. People love to talk about "stuff", give it to them.
3. You've Got Mail
Sometimes your best new marketing strategy isn’t a new strategy at all. Email is by far the most effective, dynamic and popular digital marketing strategy readily available that every business should be using more often. It is an effective way to reach millions of viewers on the web quickly. Keep your emails short and descriptive. Lengthy text can be difficult to attract and maintain attention with. Supply people with content that they NEED. Design a newsletter to fit your product, use it to promote your product and provide a glance into your business. Keep the focus on your company's message and it will help create awareness and build communities.
Platforms like MailChimp allow you to tailor your content to 2000 subscribers for FREE. It is based on their registered preferences and interests, past purchases and even online behavior, meaning all you have to do is set up the content and the system will do the hard work of delivering it to the right people. Mad Mimi allows you to store 2,500 contacts and send 12,500 emails per month on their free plan. Check this blog on more Free Email Newsletters for Small Businesses.
4. Get Engaged
Entrepreneurs need to realize that 80 percent of sales comes from 20 percent of customers, known as the 80/20 principle. A small percentage of a business’s total customer base typically make up a large percentage of its overall sales and profits. So it's safe to say your most satisfied customers are your business's biggest PR tools.
Personalize. Give these customers an incentive to share information about themselves that you can then use when you contact them next. The more your customers feel as though you are treating them individually, the more likely they are to continue their relationship with you. Remember to engage with these customers often and leverage these customers to refer and promote your product.
5. Demo It
Show your product within 60 seconds!! The longer it takes for you to demonstrate your product, the quicker it's value drops. You want to leave a lasting impression on people about your product so that they will talk about it more. Captivate and invoke them to think about it after they walk away from your demo. Start talking about how your product will solve their problem or ease their way. Remember, people are BUSY and often have a short attention span. Keep your answers short and simple to make it easier for people to comprehend and hence, remember your product.
Showing people what a product does (visual demo) is a better way to catch their attention than telling them about it (auditory demo). For example, Car salesmen encourage test drives, ice cream stores give out free samples, and I'd be willing to bet that very few people purchase a Hanger Cascader without watching the infomercial first. Check this blog on WebMarketingToday for 11 free tools for "showing" your product.
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